HowGusta

DIGITAL DESIGN STUDIO
2020

THEMES
Native mobile app design, Atomic Design, Product Information Architecture, Design System, Branding, Prototyping

TEAM
Alex Landra, Federica Aulenta, Pietro Lezzani, Kilian Re, Chiara Resnati

HowGusta is a mobile app designed with Bending Spoons’ supervision: the company’s brief was about designing an innovative cooking app that could help people to discover new recipes and learn how to do them at home during the COVID period.
The team focused on step by step recipe explanations, food sustainability and features that could work together with kitchen smart devices.

A NEW COOKING EXPERIENCE
HowGusta is not only a recipe app, it is an innovative way to learn the cooking culture at home. Designed during the pandemic period, HowGusta has five sections, controlled by a bottom navigation bar: the explore section, the recipe section, organized in folders based on the type of dish or personal cookbooks, the learn section, with famous chef’s masterclasses and pills about the ingredients and basic skills, and lastly the personal area.

THE COOKING SESSION
Each recipe is an immersive experience of a cooking session: through videoclips that explains step by step the recipe, the user can follow and replicate it in real time, also controlling the app through voice command, making the preparation of the dish easier. The app is free, but it has a premium version that makes the user access the masterclasses and live classes, allowing them to receive suggestions and hints from famous chefs.

DESIGN SYSTEM
The team built a unique UI component library on Figma, from simple buttons and their hierarchies to container components of more complex elements. Particular attention was given to the responsiveness of these components. At the same time, a branding concept was developed with logo, colors, typography. This allowed the team to work with a a scalable approach, responsive to every change that was made to the components.

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INFORMATION ARCHITECTURE
Before building the design system and UI, the team started with a detailed planning of the app’s content architecture. It started with high-level flowcharts, defining the sections and contents of each of them, and then concluded with detailed wireframes of all the app screens. Only once all the UX flows and the product information architecture have been defined, the UI has been designed.

SMART DEVICES
HowGusta connects directly with the user’s smart devices in his home, such as ovens or cooktops, in order to have them always on when needed and to avoid interacting with too many different interfaces. During a recipe the user will be informed when it could be useful to turn on or regulate the smart device, for example turning on the oven at a specific temperature in advance.

SUSTAINABILITY AND LOCAL CUISINE
HowGusta exploits the GPS position tracking to give suggestions and informations on the local and seasonal recipes and ingredients. The app will ask to allow or not the geolocalization, in order to categorize the recipes in local or seasonal ones. Also, the user will be informed on how to recognize good quality ingredients or not thanks to some written tips and tricks.

TRY THE APP PROTOTYPE HERE!
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