Alex Landra

I’m a young and emphatic Product and Interaction designer fascinated by human behaviour and the digital world: that’s why I integrated my product design background with a formation focused on Computer Interaction and digital technologies.

I’m currently focused on designing Experiences and Interfaces for products and services, starting from the elaboration of strategies up to detailed interactions. I’m an enthusiast and reliable teamworker able to collaborate with cross-field teams, with a strong sensitivity towards innovation: creativity, empathy and the human shape that I give to technology are the strong values on which I rely on while designing.

Experience

Sep 2022 – Now

Product Designer
Bending Spoons

Oct 2021 – Sep 2022

Product Designer
ProntoPro

  • Worked with multi-disciplinary teams in elaborating customer-centred strategies for innovating our product
  • Designed and tested product interactions and experiences, both web and mobile native
  • Reference Product Designer for the concept elaboration of a new Consumer app from scratch
  • Ensured that the brand and communication standards were reflected in the product
  • Carried out research and design activities for the evolution and consolidation of a Design System

Feb – Oct 2021

UX-UI Designer Intern
ProntoPro

  • Designed product touchpoints, both web and mobile native
  • Worked with multi-disciplinary teams in agile workflows
  • Participated in the elaboration and implementation of the company and product rebranding
  • Participated in the design of a robust and scalable Design System

Formation

2019 – 2022

Master of Science – Digital & Interaction Design
Politecnico di Milano – 110 L / 110

2019- 2020

Samsung Innovation Camp training course Samsung, Randstad

2016 – 2019

Bachelor Degree – Industrial Product Design Politecnico di Milano – 110 / 110

2011 – 2016

Scientific italian – french high school diploma Liceo G.D. Cassini Sanremo, ESABAC

Project fields

Designed customer-facing experiences in a services marketplace (ProntoPro)

Designed a new Consumer app MVP with a customer driven process (ProntoPro)

Designed a banking & goal wallet app concept with Banca Mediolanum

Designed a cooking app concept with Bending Spoons’ supervision

Designed AI-based concept products in healthcare field (Alzheimer’s disease and Autism)

Designed interactive concept products for inclusivity (Blindness and Autism)

Designed business innovation project plans with Adidas and Illy café

Digital art projects

Approach and skills

Empathic approach towards the digital literacy of final users

Highly focused on the impact on people, not on tasks or deliverables

Constant learning and adaptability to different project fields

Sensitive design towards frontend development and data logics

Software suite

Adobe Suite:
Illustrator, InDesign, Photoshop, Lightroom
basics of After Effects, Premiere Pro

UI design tools:
Figma, InVision, Adobe XD, ProtoPie, Zeplin

3D Modeling & Rendering:
Solidworks, Keyshot

Virtual and Physical prototyping tools:
Basic coding for Arduino, Unity 3D

Other tools:
Hotjar, Miro, UsabilityHub

Languages

Italian, native
English, B2, professional knowledge
French, ESABAC diploma, basic knowledge

Interests

Hand-drawn and digital illustrations, art & digital art, photography, Internet culture